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How to make your videos accessible with multilingual subtitles
SEO and the importance of subtitling
Professional subtitling
Subtitling has become an essential element of multimedia content as it ensures accessibility to a wider audience and improves the viewing experience.
Video viewing is on the up, partly due to the growth of video-only social networking platforms.
Also in the professional world, more and more companies are making their presentations through videos: product/service advertisements, video tutorials and corporate videos are increasingly being used by companies to promote themselves on the market.
Often a short video is of greater impact and is more effective than reams of text and images.
If a company wishes to use videos for self-promotion purposes but operates in markets that speak different languages, what solution should it opt for?
Easy: translated subtitles in the languages of the videos’ target countries.
Aglatech14 is a translation agency that provides a range of professional subtitling services for video content.
We manage every stage of your video subtitling projects: if the original subtitle file is unavailable, we will transcribe the content, have it translated into the languages required, and then create subtitled versions of your video.
Do you need a specific service for your multimedia content?
Aglatech14 also helps you manage intermediate subtitling steps, depending on your project’s specific needs.
Our subtitling method
Aglatech14, a translation agency based in Milan, follows its customers at every stage of the subtitling service, even just the intermediate ones, to meet the specific needs of your project.
We work with subtitling experts and use the latest technology to deliver highly professional results.
Transcription of dialogue
The process begins with an accurate transcription of the dialogue contained in the video. This step involves converting all meaningful dialogue and sounds into written text. The transcription can be created manually by a human transcriber or by using speech recognition software, which automatically converts speech into text.
Translation of subtitles
If the video content is in a language other than the target language, this is then translated. Moreover, if the video contains specific cultural references, plays on words or technical terms, we will adapt the translation of the subtitles to avoid misunderstandings or cultural faux pas. The translation of subtitles is a particularly important step when localising content.
Synchronisation
Each subtitle text segment is time-synced with the video. The aim is to ensure that the appearance and disappearance of subtitles is synchronised with the speech and on-screen action. This process requires careful consideration of the timing, to ensure smooth, natural reading by the viewer.
Readability check
During the editing process, special attention is paid to the readability of subtitles. Reading speed and display duration are optimised to ensure viewers have enough time to read and fully understand the text.
Editing and reviewing
Once the synced subtitles have been created, these are edited and reviewed. Editors check for grammar, punctuation, formatting and language consistency. This step is crucial to ensure subtitles are clear, correct and in line with the relevant stylistic rules.
Embedding subtitles
When the editing and reviewing process is complete, the subtitles are embedded into the video. This can be done through video editing software or using online distribution platforms that support the uploading of subtitle files.
Benefits of subtitling
Multilingual communication
Subtitling improves the accessibility of content and opens up new opportunities for communication by extending the reach of video content. For companies that choose to create video content, investing in subtitling services means increasing the effectiveness of their communication globally. Translating subtitles enables video content to be understood in all the countries in which the company wishes to sell its products and services.
Clear understanding of content
Subtitling ensures the message behind your videos is understood clearly, even when the sound is disturbed or on mute. In these cases, subtitles are the best way for the viewer to watch the video, follow the dialogue and understand the content perfectly.
Message consistency
Translating and localising subtitles helps to preserve the original message of the video, avoiding distortions or misunderstandings due to certain messages taking on a different meaning in the various languages. Subtitles in the viewer’s native tongue communicate video content much more effectively, increasing opportunities to promote the company’s products and services.
Increased online visibility
One of the biggest disadvantages of video content over text content is the difficulty in positioning it correctly on search engines, because the SEO of video content is less effective. For this reason, adding subtitles to online videos can improve search engine visibility, as such text provides additional information that can be indexed.
Universal accessibility and inclusiveness
Subtitling promotes social inclusion by enabling the hearing impaired to participate actively in conversations, mass media and daily interactions involving audio elements. Providing access to audiovisual content through subtitling is crucial to promoting equal opportunities for all, regardless of their hearing ability.
Language learning
Subtitling is a valuable tool for foreign language students, offering an integrated and stimulating approach to language learning. It facilitates practice, improves understanding and enriches the learning experience with cultural elements and authentic language expressions. For example, subtitling promotes the association of visual words with words heard, helping students correlate the sound of words with their written form. In addition, viewing words while listening can help students improve their pronunciation. Synchronising audio with subtitles provides a model for the correct articulation of words.
Do you need to subtitle your video content?
Do you need to translate the subtitles of your video content, or do you need to create subtitles?
Fill out the form and request a free quote.